Business

We all know the story; a new advertisement comes out, it goes viral, and sales either crash or skyrocket. Such is the power of marketing in today’s world. It can influence a person’s preferences, choices, and even beliefs about a product. At the end of the day, success in marketing is determined by its ability

Virtually anyone with time and financial capital can start a business, but there’s a difference between starting a business and creating a profitable one. It is important to consistently reach your goals and maintain profit, but how can you build a successful business that can bring in money and sustain growth? 1. Invest in your

One of your major concerns as a business owner is the productivity of your people. Whether it is in the office or on the factory floor, you need your people working productively.   While there is a baseline level of productivity, there is always room for improvement. If you want your workers to be more productive,

Honey has been used for ages in medicine and food. Few people invested in a beekeeping business in the past. It is, however, now among the fastest selling products thanks to the increased knowledge of its benefits. It has high antioxidant levels, is safe than sugar for sweetening for diabetics, reduces bad cholesterol, and lowers blood pressure.

School is considered a child’s second home. It is where they spend most of their waking hours, hopefully learning new things that they will take with them when they graduate. Schools, however, present several risks that, if not managed by the heads of the institution, might result in stunted growth in children or worse, health

Here’s a fact that may not be very easy for everyone to swallow: There are only a very few number of people who have the natural ability and necessary skills to become a successful business owner. Managing a business isn’t just about hard work, after all. As difficult as it may be to accept, sometimes

Being a jack-of-all-trades is often frowned upon, precisely because of what follows it: “master of none.” It’s a label that somewhat belittles. Yes, you’re competent in a lot of things, but you’re never the go-to person for the ins and outs of a certain subject area. Yes, you’re versatile, but you’re also all over the

A few fashion cycles ago, Parisian fashion brand Vetements shocked the fashion industry when it sent down a runway model wearing a yellow DHL T-shirt. Yes, that’s right. It’s the same DHL T-shirt that the courier company is making its employees wear. What’s so fashionable about that? But it sold. The shirt sold for almost

The city-state of Singapore holds a unique position in the Asian region. It is an economical, tourism, and financial powerhouse despite being a small country. It is a favorite destination for international brands. It is the only South-East Asian nation to reach a high-income classification, according to the World Bank (WB). But like other countries,