The world of advertising is full of complexities. To an average bystander, advertisements may not seem like a big deal because they are only meant to disseminate information and attract an audience. But to an industry player, advertisements are like trophies. They are the ones that survived the rigorous process of conceptualization, creation, and revision until, finally, the implementation.
Advertisements that can be seen in public are the result of hundreds of hours devoted by the content creators, graphic designers, marketers, and researchers comprising a team of creatives tasked to handle a marketing campaign. They are never something that can be thrown together at the last minute.
But sadly, the advertising industry isn’t getting the respect it deserves, even though no business can survive the economy or succeed without the input of their creatives. No matter how easy making advertisements may seem, it’s a skill that can only be honed with time and experience.
So, it’s not something that should be belittled, especially with the ever-changing demands of consumers today. If you think that your business can benefit from the help of marketing experts, you can always work with a digital marketing firm that can bring your wildest ideas to life. Besides, you can trust the experts to fulfill their roles, particularly because they understand how advertising methods have evolved through time.
Traditional Advertising
In the past, most advertising practices were characterized by the strong need to attract the audiences’ attention by way of grandiosity. Marketers during this time were hard-selling anything and everything to their customers because they believed that the bigger the efforts were, the better it would be for business.
And this proved to be a practical approach to selling products or services. That’s why many traditional advertising methods revolved around the idea of being loud, vibrant, and catchy. You could see this in the prevalence of radio jingles, gigantic billboards, and memorable TV commercials from different brands that dominated the marketing industry in the past.
Another approach would be printing advertisements in newspapers because most people consume these forms of media along with their breakfasts in the morning. All these avenues are part of their daily routines, which is why marketers deem them as the best methods for advertising. But all of that changed in the digital age.
Nowadays, it’s very rare for people to look for newspapers first thing in the morning because they can just read them from their smartphones. Radios and televisions are also losing tremendously to their digital counterparts because everything they can offer can be done on a smartphone. Such is the eventual downfall of the traditional advertising methods.
Digital Advertising
The millennium signaled the dawn of the new age — one that’s primarily dominated by mobile devices and 5G mobile connectivity. This is because, in the digital age, smartphones have begun to replace most mediums for advertisements, such as newspapers, radios, televisions, magazines, mail, and whatnot.
Modern marketers have also drastically changed their advertising methods as they tackled different approaches. For instance, they now lean towards minimalist aesthetics because, unlike the older generations of marketers, they firmly believe that less is more. The minimalist approach is proven to continuously pique the interest of many consumers because it leaves something to the imagination.
These changes are also brought about by the fact that consumer behaviors have evolved. This is evident in how previous generations were easily swayed by big words and appealing designs, especially when new products hit the market. However, consumers today are more calculating.
They no longer believe in empty promises; instead, they want facts and figures that will support a brand’s claims, so they can decide what’s best for themselves. Modern consumers aren’t as easily swayed by visually appealing graphics and loud calls to action, even if the brands paired them with discount coupons.
While this change in consumer behavior may seem drastic at first, it’s a manifestation of how people adapt to their circumstances. Because unlike before, consumers have more options to choose from today; there are hundreds upon hundreds of brands in the same market niches, so if they’re not careful about the brands they support, they’ll be the ones suffering from the blow.
At the end of the day, no business can keep their heads above water without knowing the right marketing strategies. You can offer the best products or services in the market, but if you don’t know how to deliver that message to your audience, you can’t grow your business. By understanding what it is that your customers want, it will be much easier for you to fulfill their needs.
