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How Can Programmatic Ad Buying Help My Small Business Grow?

Some many large corporations and companies use automated equipment and technology as a means of streamlining day-to-day operations. In the business world, time is of the essence when many customers and clients expect results in the snap of a finger. However, many small businesses don’t have the luxury of having state-of-the-art equipment and tools that can cut down on time, money, and energy needed in producing products.

But the good news here is that recent technological innovations have made it possible for many small businesses to enjoy much-automated hardware and software. For instance, small businesses are now using social media marketing to tap into a larger online community rather than spend funds printing out posters, tarpaulins and handing out brochures in public areas. But the beauty of digital marketing is that it’s not just designed to save money. Still, it’s also designed to reel in organic engagements and get much of the public invested in your product and service.

Contrary to what most people think, small businesses are the ones that comprise the bulk of a nation or city’s economy. This is especially true for city-states like Singapore, with a large burgeoning workforce working for small businesses. In fact, Singapore’s Department of Statistics conducted a study that suggests that around 66% of the currently employed work in small-to-medium businesses. These small businesses constitute nearly half of the country’s GDP. That said, these small businesses are integral to the economy of nations.

Programmatic Ads and Small Businesses

Although small-to-medium enterprises (SMEs) are putting in the hard work for the economy, most are still overshadowed by larger and more rigorous business conglomerates that want to maximize profit. Fortunately, recent innovations in marketing technology have made it easier to cater to the needs of startups and industries struggling to spread the word about their products or services.

One of the major innovations that have been introduced by Customer Relationship Management (CRM)  platforms comes in the form of programmatic ads. Since information is prized as one of the more important resources in the business and corporate world, many SMEs emphasize research and development. There are strategies and plans in place when it comes to marketing campaigns and designing products.


In fact, data and the creation of content based on data are so important that around 90% of data was created in the past few years, according to a study by a tech giant. However, the process of creating content can take a great deal of time and energy. What’s even more challenging is knowing what type of advertisements will “click” with a certain group in digital platforms.

The good news here is that programmatic ad buying has made it easier to buy and selling digital advertisements to the right audience. Compared to the traditional means of buying and selling ads, programmatic ads can help optimize buying and selling in mere milliseconds based on an algorithm influenced by impressions. This model will provide many SMEs with an edge in reaching out to customers.

But other than just automating the process, what are some other advantages of using programmatic ads?

  1. Data-driven results — Instead of just being in the dark with the needs and wants of your target audience, you don’t have to rely on luck and guessing to ensure that your investments will pay off. Knowledge is key in formulating strategies, and programmatic ads are the best way of maximizing click-through rates.
  2. Higher quality conversion —  Another direct result of targeting the right audience directly is that this can help increase the quality of the content for certain advertisements.
  3. Cost-effective — There’s no doubt that you’ll need to invest in marketing campaigns to generate the right ads and conversions. Still, that doesn’t mean that you’ll need to spend a fortune. To get the best return on investments, knowing your audience can minimize losses.

It’s important to note that automated systems like programmatic ads will still need profe
ssional maintenance and manual supervision to ensure that everything is optimized and up-to-speed. Fortunately, a programmatic advertising agency can help transform your business into a digitally-competent organization that can produce results, engagements, and leads.

Programmatic ads are a great way of automating the process of buying and selling advertisement posts. Many small businesses will need all the help and advantage they can get, and programmatic ads are a great way of taking off a good amount of the heavy load that small-scale marketers will face when bringing in the target audience. What is the bottom line, then? Programmatic ads have helped many small businesses grow exponentially.

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