Even with the continued release of the vaccine, it can take some time before the pandemic will end. This is mainly due to an increase in the number of infections by the new variants of the coronavirus. Despite this situation, businesses are getting back on their feet. Some businesses are even working to expand as the economy is gradually recovering.
Here are some ways a business can expand even during a pandemic.
Properly Plan Digital Marketing Efforts
With many businesses going online, the digital marketplace has become more competitive. Due to this, business owners should plan their digital marketing efforts properly. Newsletters and blogs might be free, but these digital marketing tools have their limits. So, businesses should look for ways to maximize the reach of these tools.
When it comes to paid tools, businesses should also be strategic about using these resources. They should be careful with these marketing investments to get the most out of them. With the current health crisis still not over, businesses should focus on implementing each marketing campaign properly. The marketing campaigns should create awareness for the products and services the company offers every single time.
This is important since financial resources might be limited during this time. To increase the chances of succeeding in their digital marketing efforts, businesses should monitor the marketing campaign and prepare to make adjustments whenever necessary.
Get the Right People
If businesses do not have people to handle their marketing campaigns, they should look for the market’s best talents. At the start of the pandemic, many people lost their jobs after many businesses closed. This resulted in a surge in the unemployment rate in April 2020, which reached 14.4 percent.
But the labor market has since recovered and companies started hiring people to fill empty positions. With this, the competition for talented digital marketers might be as competitive as the market itself.
While these digital marketers might be available for potential private-sector job opportunities, some opt to look into offers by public sector recruitment agencies since they have a better chance of staying employed even during a crisis. So, business owners should provide an attractive offer to these digital marketers to entice them to work with the business.
Communicate with the Customers
Aside from the businesses, the pandemic also affected the customers. Even though they have turned to online shopping and some feel safe at home, the uncertainty of the situation has left the majority concerned about the future.
At this point, the business should communicate with its customers to show that it cares for them. But it should focus its communication on its concern for the welfare of the customer rather than selling a product or service. When a business does this, the customers will remember that the business reached out to them during an uncertain time. This makes the customer feel connected with the business and become loyal to them.
Consider the Perspective of the Customers
When communicating with the customers, businesses should pay attention to what the customers are saying. They can do this by interacting with them through their social media accounts, including Facebook and Twitter.
Businesses can listen to their concerns and focus on responding to their needs. It can also look into the perspective of the customers about certain things. For instance, the business can check if the customers consider its products and services are affordable or have high quality. It can also see what it needs to do to improve its products and services to increase its appeal in its target market.
The business can use this feedback to make the necessary adjustments to its promotional campaign to meet the needs of its market. Additionally, the business can also use the information it gets from its customers to create a better digital marketing campaign to promote its products and services.
Communicate with the Network
A business needs a network to increase its chances of expanding. Aside from getting referrals for potential customers, the network also provides an opportunity for collaborations and partnerships. This is particularly important during a pandemic. Businesses need to help each other to remain afloat in this crisis.
With this in mind, businesses should connect with their network and update them with what is happening. The businesses should discuss their plans with their supporters and stakeholders and what they aim to accomplish in the coming months. Informing the network of their plans will allow businesses to get their support and increase the chances of success.
Expanding during a pandemic is challenging for any business. But its chances of success will increase if the business knows what to do.
