There’s no denying the impact of the COVID-19 crisis on different businesses across various industries. At the onset of the pandemic, many of these had closed last year. Unfortunately, some small and medium-sized enterprises (SMEs) had no longer managed to survive. But surprisingly, some businesses have even flourished amid the crisis.
It’s been almost two years of the COVID-19 pandemic. If you’re one of the lucky businesses that have kept afloat, start setting some business growth strategies in place. Keep these in mind, especially if your business falls under thriving industries during this pandemic. Do what it takes to grow your business amid the crisis.
That said, here’s how to boost your business during this pandemic:
1. Assess your market industry
The initial step is to identify the sector your business falls under. Consider the thriving industries listed by the US Chambers of Commerce and see if your business gets included in the list. Some flourishing industries are cleaning, delivery, home renovation, and landscaping. If your business belongs to one of these, take advantage of the pandemic situations. If not, work hard and consider reinventing and recalibrating your business strategies.
2. Identify your consumer needs
After evaluating your industry, it’s crucial to understand your consumer needs. Know that the COVID-19 crisis has led to changing consumer behaviors. Many of these consumers will only prioritize essential goods or services. But that is not to say that they won’t pamper themselves with trivial products or services after the home isolation brought about by the pandemic restrictions. Hence, understand your target market’s needs to serve them.
3. Create business value
It’s crucial to understand that people patronize businesses that create value. This business value has to do with products or services that resonate with the consumers. It means that they answer customers’ needs and wants. In some cases, these goods or services don’t have to be essential, but they appeal to consumers due to the business value. Amidst the COVID-19 crisis, it’s best to create a business value for the benefit of your target consumers. That’s one best way to maintain and grow your business.
4. Optimize your products or services
In line with creating business value, focus on the products or services your business has to offer. If it has already taken ground in your market, you won’t have a hard time promoting them. However, in a crisis such as the COVID-19 pandemic, your business might get tested. Hence, you need to optimize your products or services or create new ones. Make sure that they cater to your customers’ needs and wants. Otherwise, you’ll lose your regular customers and loyal supporters.
5. Adapt to changes
There’s no denying how the COVID-19 pandemic has tested business processes and applications. Think of the pandemic restrictions that compel companies and enterprises to adjust. Consider the health and safety measures to protect both the employees and customers. A crisis such as the COVID-19 pandemic separates failing businesses from surviving ones. The key here is to adapt to changes, so it’s best to work with dependable business advisory firms such as Quest; they can help maintain and grow your business amid the crisis.
6. Employ digital marketing
The pandemic restrictions have accelerated digital transformation among businesses from different industries. Many large companies and even SMEs have adopted digital tools and technologies. In addition, they have heavily relied on digital marketing for promoting their products or services during this pandemic. That said, here are online marketing strategies to employ:
- SEO: This marketing form stands for search engine optimization, the process of optimizing your website, creating relevant content, and implementing off-page strategies. The goal is to get the top ranking in the search engine results pages (SERP) environment for online visibility.
- PPC: This online strategy stands for pay-per-click advertising, the process of creating and displaying ads on SERP. Know, however, that you have to pay for successful clicks. But these clicks can direct potential customers and drive traffic to your website.
- Content marketing: This process entails producing pieces of content for marketing purposes. Some examples are blog posts, product photography, and promotional video clips.
- Email marketing: This strategy involves sending promotional emails to regular and prospective customers. These personalized emails aim to market your business and promote your products or services.
At this point, you now know how to grow your business amid the COVID-19 crisis. Consider the business growth strategies recommended above, from assessing your market industry to optimizing your products or services to employing digital marketing. With these strategies in place, not only will you keep your business afloat, but you’ll also make it flourish amid the pandemic. Ultimately, you’ll be able to grow and sustain your business for the long term.