After a year plagued by a worldwide public health crisis, many people look forward to face-to-face social engagements with family and friends. Morning hangouts at the coffee house, after-work drink specials at the local beach bar, and weekend cocktails in the town have all been primarily supplanted (for the time being) by coffees-to-go, digital apéros, and outdoor drinking in the winter as well as the summer, among other things. Consumers are increasingly becoming their baristas and bartenders, drinking alone at home. What is the beverage into and how does it plan to quench our thirst?
Lower Interest in Alcohol
With the rise in popularity of low and no alcohol by volume (ABV) beverages in recent years, even more individuals are searching for a medium between being a teetotaler and being a drinker, between being practical and decadent, and between being high-quality and being convenient.
As a result, low-calorie and non-alcoholic drinks are flooding the market, with breweries exploring fruity flavors in their beers such as fruit purees. There is an abundance of options available to customers, ranging from non-alcoholic brews and luxury liqueurs by spirit companies to the explosion of hard seltzers, which is now extending into strong coffees and kombucha. Whether consumers seek something with less sugar and alcohol, high-quality goods, a little “kick” in conventional non-alcoholic drinks, or a substitute for beer, this rapidly expanding sector guarantees something for each consumer.
Premium Canned Cocktails Join the Scene
While some people may have loved following virtual mixology instructions to make their homemade drinks, many others miss the days when unique concoctions were delivered entirely made and ready to drink right away.
Spirit companies and hotel chains such as the Marriott have jumped at the opportunity to provide the ideal answer by developing a range of tasty, bartender-quality, fully prepared drinks in cans. The evolution of ready cocktails-to-go has increased 171 percent in 2020 and continues to grow. Prepared cocktails to go are predicted to be the latest craze in the beverage sector in 2021.
Grab-and-go drinks are here to stick, coupled with high products, genuine tastes, a variety of choices such as low-calorie, sugar-and-alcohol-free, or expensive spirits, as well as handy and hygienic containers.
Sustainable and Sanitary Choices in Wine
What if I told you that pouched wine was the most popular alcoholic drink in supermarkets during the COVID-19 pandemic? Is there a prize for the winner? Outside of the product contained inside the package, packaged wine is more convenient for storing. It keeps open wine better. It is proven to be a more sanitary and environmentally friendly choice, particularly for businesses. Each three-liter container of wine produces fewer carbon emissions than a standard glass bottle, making it more cost-effective to carry and store and more ecologically responsible for paying and distributing. Even the most prestigious wineries can’t deny the fact that this is happening.
Wine lovers may automatically assume that packaged wine is of inferior quality. Still, market experts believe that it is evolving and developing rapidly, as sales of boxed wine are expected to continue to grow across the globe in 2021, according to industry forecasts. New collaborations are also beneficial in introducing wines and champagnes to new customers, particularly millennial consumers who are attracted to celebrity and healthy lifestyles and are not opposed to the enticing look of a bubbly or pink beverage.
The Bubble Tea Craze Isn’t Slowing Down
Even though bubble tea was first introduced in the 1980s, its popularity is expected to rise to an unprecedented level. The bubble tea business is expanding throughout the globe, from the United States to Germany, China to Brazil, with its industry projected to increase by nearly $2 billion by 2027, reaching $4.3 billion.
A unique, flavorful and entertaining drink, the refreshing Taiwanese tea-based beverage with its tapioca or fruit gelatinous ‘bubbles’ is enticing to health-conscious individuals. These are mainly a hit for those who enjoy the lower sugar variants made with fresh soya milk, tea, fruity blends, or even using fruits like dragon fruit, mango or lychee. The younger generation is drawn in by the drink’s approximately 200 distinct tastes and textures and even more dynamic range, which makes for an exceptional, flavorful, and refeshiing drink.
Although there is still a great deal of unpredictability, it is evident that the growing public concerns about health, wellbeing, and meditation are influencing the beverage sector as a whole, as it tries to satisfy this demand for overall balance by providing consumers with more options. It’s constantly evolving to promote alcohol-free drinks without losing taste, liveliness, or originality.
